01 / Profile

I build communities.
I shape content.
I grow attention.

Community & Social Media Manager across gaming, sports, Web3 and consumer brands — combining community strategy, content, creator partnerships and performance analysis.

Explore work ↓ Let’s talk ↗

4+ Years experience

135K+ Community scale

1,000+ Creators managed

34M+ Content + featured campaign views

COMMUNITY MANAGEMENT · SOCIAL MEDIA · CONTENT STRATEGY · CREATOR OPERATIONS · ANALYTICS & REPORTING · GAMING · SPORTS · WEB3 · COMMUNITY MANAGEMENT · SOCIAL MEDIA · CONTENT STRATEGY · CREATOR OPERATIONS · ANALYTICS & REPORTING · GAMING · SPORTS · WEB3 ·

02 / Selected work

Work that moved people and numbers.

Social Media & Content · Cricket Binge

A social content system built to turn attention into growth.

Led content planning, scripting, publishing, audience engagement and performance reporting while coordinating with design and video teams.

Instagram Content Strategy Reporting

2M Reach

352.7K Interactions

93% Organic views

Community & Creator Operations · Rooter.gg

Built belonging at scale across a gaming ecosystem.

Built community systems, creator workflows, engagement programs and repeatable content formats across gaming audiences.

Discord Gaming Creator Ops

135K+ Community

100K+ Daily views

70%+ Watch rate

Community Launch · Parallel TCG

Built an active India launch community in eight weeks.

Created onboarding, Discord programming, creator activation and cross-channel content systems for the India launch.

Launch Discord YouTube

4K+ YouTube subscribers

600+ Discord members

2 mo. Launch period

03 / Campaigns

Campaign operations.
Measured against targets.

Creator-led campaigns where I worked across streamer coordination, scheduling, performance tracking and reporting.

1XBet · Creator streaming campaign

13.2M views delivered against a 12.5M target.

Managed a multi-creator campaign workflow with daily session tracking, view monitoring and delivery reporting across the campaign window.

My contribution: creator coordination · scheduling · performance tracking · campaign reporting

13.2M Views achieved

277 Sessions completed

+5.6% Above target

OMEN · Gaming creator campaign

10.8M views with 255 tracked sessions.

Tracked campaign delivery across a broad gaming creator roster spanning Free Fire, BGMI and GTA, with daily views and session-level reporting.

My contribution: creator roster operations · session tracking · daily reporting · target monitoring

10.81M Views achieved

255 Sessions completed

+8.1% Above target

KukuFM · Creator campaign

Multi-creator delivery tracked day by day.

Creator-level output was tracked across the campaign window, with top individual deliveries including 573.6K, 474.7K and 366.2K views.

My contribution: creator coordination · view tracking · campaign performance reporting

573.6K Top creator views

12 days Tracking window

Multi Creator roster

Additional campaign archive

Betway Parimatch Codashop Mudrex Mivi GGBET

04 / Content & Performance

The actual work.
In the feed.

Instagram · Rooter.gg

Rooter.gg reels

Instagram · Cricket Binge

Cricket Binge reels

YouTube · Rooter.gg

Rooter.gg videos

Discord · Rooter.gg

Community at scale

Discord Community

From 400 members to a six-figure gaming community.

Community programming, moderation workflows, events, creator collaboration and member engagement helped turn Discord into an active gaming ecosystem.

400 Starting base

135.5K Members shown

514 Online shown

05 / Flagship case study

ROOTER.GG · 2022—2025

Community, content and creator systems at scale.

My work at Rooter expanded beyond channel management — into community growth, creator programs, content categories, product adoption and social commerce.

135K+ Discord members

100K+ Monthly Minecraft views

₹5L+ Revenue supported

Discord community growth

Scaled the server from roughly 400 to 100K+ through events, collaborations, onboarding and community programming.

Minecraft content ecosystem

Built Minecraft community and content programming to 100K+ monthly views.

BGMI category foundation

Helped establish BGMI programming, creator collaboration and audience-led formats.

AI-anime content workflow

Developed and documented a repeatable AI-anime workflow and trained colleagues.

Community × product

Brought user feedback into launches and supported product re-engagement.

Social commerce creative

Managed Rooter Shop social and performance creative execution, supporting ₹5L+ revenue.

06 / What I bring

Six capabilities.
One operating system.

Community management

Onboarding, engagement systems, moderation and feedback loops.

Social media management

Calendars, publishing, native formats, engagement and reporting.

Content strategy

Audience-led formats, hooks, campaigns and repeatable programming.

Creator & influencer ops

Creator communication, deliverables, campaigns and performance workflows.

Analytics & reporting

Reach, views, retention, interactions and conversion-led iteration.

Cross-team execution

Design, video, product, SEO, performance and content collaboration.

07 / Experience

Four years.
Built in public.

NOV 2025 — PRESENT

AdHook Media

Community Manager · New Delhi

Lead social and community work for Cricket Binge across planning, scripting, publishing and performance reporting.
Run Reddit community growth and conversation-led engagement.
Coordinate across crypto/Web3, SEO, web, content, design and social teams.

APR 2022 — NOV 2025

Rooter.gg

Community Manager · Promotion track

Scaled Discord from roughly 400 to 100K+ members through programming and collaborations.
Managed creator workflows and reporting across 1,000+ creators.
Supported creator-led brand campaigns with session scheduling, daily view tracking and performance reporting.
Built Minecraft programming to 100K+ monthly views and supported Parallel TCG’s India launch.
Partnered with product and commerce teams on launches, social creative and re-engagement.

08 / Platform fluency

Where I work.

Instagram Reddit Discord Telegram YouTube X / Twitter LinkedIn Sprout Social Meta Ads Excel SQL Reporting

09 / Contact

Build the community.
Run the social.
Make it matter.

Open to Community Management, Social Media, Content and Creator-focused roles.

Email ↗ LinkedIn ↗